intuitive COLOR’s goal is to provide quality makeup products formulated with natural, cosmetic grade ingredients that are safer than traditional and mineral makeups, and don’t feel heavy or cakey on the skin.

We believe that Zinc Oxide, Titanium Dioxide and Micas are overused in the beauty industry, especially considering that EWG links both to alarming health concerns. True, they do provide excellent coverage, as well as sun protection. But there is a real lack of makeup products that do not contain these, or other harmful ingredients like FD&C colors.

It is our goal to offer makeup with ingredients that according to our research are safer for everyday use.